Business Market Toyota Motor

Toyota Motor Europe’s market share climbs to a record 7.5% in first 9 months, +0.8% points year-on-year

Toyota Motor Europe (TME) (1) today reported sales of 813,547 Toyota and Lexus vehicles, a decrease of -6% year-on-year but still outperforming the European automotive market which fell by -16% over the same period. TME’s market share increased to a record 7.5%, marking an increase of +0.8% points year-on-year and maintaining a momentum which has seen its share grow by +2% points since 2019. Sales of the company’s multi-technology electrified line-up expanded to 540,777 vehicles, an increase of +5% year-on-year. The Toyota brand consolidated its position as the 2nd best-selling passenger car brand in Europe(1) with a market share of 7.2%, up +0.9% points compared to the same period in 2021.

These results  reflect the product power of the Toyota and Lexus portfolio . We continue to perform well ahead of the market which has remained weak due to a combination of factors impacting the automotive industry. We’re seeing strong demand for our electrified line-up, especially from key contributors such as new Yaris Cross, Yaris and Corolla. We expect demand to continue to exceed supply thanks also to our new Toyota and Lexus model launches.

Matt Harrison, President & CEO of Toyota Motor Europe

Brands and model performance

Toyota sold 778,431 vehicles in the first 9 months. The brand’s top sellers were Corolla, Yaris, Yaris Cross, RAV4 and C-HR accounting for 60% of total volume.  Toyota’s overall electrified mix increased by +8% year-on-year with 512,999 vehicles sold and representing 66% of total brand sales.

Lexus sold 35,116 vehicles in the same period, with its overall electrified mix at 79% of total brand sales. The brands’ extensive SUV line-up of RX,NX,UX,GX and LX  represented 89% of total sales. Overall sales have been disrupted by supply chain issues and the suspension of exports to Russia.

TME highlights January- September 2022:

  • Total sales: 813,547 (-6% year-on-year)
  • Market share: 7.5% (+0.8% points year-on-year)
  • Total electrified sales: 540,777 (+5% year-on-year)
  • Total electrified mix: West Europe: 73% – East Europe*: 33% – TTL: 66%

Toyota highlights January- September 2022:

  • Toyota sales: 778,481 (-3% year-on-year)
  • Top sellers: Corolla (143,187); Yaris (134,896); Yaris Cross (115,287); RAV4 (92,854); C-HR (92,063)
  • ·Top electrified: Corolla Hybrid (111,338); Yaris Cross Hybrid (108,279): Yaris Hybrid (104,954); Toyota C-HR Hybrid (91,714); RAV4 Hybrid/Plug-in Hybrid (76,308)
  • Total electrified sales: 512,999 (+8% year-on-year)
  • Electrified mix: West Europe: 72%, East Europe*: 34% – TTL: 65%

Lexus highlights January- September 2022:

  • Total Lexus sales: 35,116 (-41% year-on-year)
  • Top sellers: NX (10,912); UX (10,852); RX (8,036)
  • Top electrified: UX Hybrid/EV (10,410); NX Hybrid/Plug-in Hybrid (9,851); RX Hybrid (4,615)
  • Total electrified sales: 27,778 (-29% year-on-year)
  • Electrified mix: West Europe: 98%, East Europe*: 21% – TTL: 79%

Sales for January – September 2022 is listed below:

TOYOTA 778,431
AYGO X48,893
Yaris (incl. Yaris Hybrid)134,896
Yaris Hybrid104,954
Yaris Cross (incl Yaris Cross Hybrid)115,287
Yaris Cross Hybrid108,279
Corolla H/B & Touring Sports (including Hybrid)85,036
Corolla H/B & Touring Sports Hybrid81,390
Toyota C-HR (incl. Hybrid)92,063
Toyota C-HR Hybrid91,714
Corolla  SDN (incl. Hybrid)58,151
Corolla SDN Hybrid29,948
Prius Family1,316
Prius Plug-in Hybrid607
Camry (incl. Camry Hybrid)12,964
Camry Hybrid6,078
RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)92,854
RAV4 Plug-In Hybrid17,399
Highlander (incl. Highlander Hybrid)7,141
Highlander Hybrid6,743
Land Cruiser25,536
PROACE (inc PROACE EV)27,301
Other models6,249
IS (incl. IS Hybrid)70
ES (incl. ES Hybrid)3,415
ES hybrid2,725
LS (incl. LS Hybrid)142
LS hybrid138
NX (incl. NX Hybrid)10,912
NX hybrid4,901
NX PHEV4,950
UX (incl. UX Hybrid)10,582
UX Hybrid9,081
UX EV1,329
RX (incl. RX Hybrid)8,036
RX hybrid4,615
RC (incl. RC Hybrid)13
LC (incl. LC Hybrid)     209
LC hybrid39
GX           294
LX     1,173

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan). 

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Source: Toyota Europe