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New boss for Toshiba in Europe


Toshiba Electronics Europe GmbH has appointed Peter Lieberwirth as the new President and CEO from the start of July.

He takes over from Tomoaki Kumagai, the outgoing President, who has been promoted to a global role, as Corporate Vice President, General Executive, Global Strategy & Business Development, Japan.

Lieberwirth joined Toshiba in 1992 and has held the Vice President Marketing & Operations Division role since 2018. He will lead the development and execution of Toshiba’s strategy for its electronic components business in Europe following the business split and sale to private equity consortium led by JPI.

“I am extremely honoured to now lead the company that I have been working for with great passion over many years. Toshiba has a very competent and experienced team which is committed to providing excellent service, helping customers develop successful products and systems. It is my goal to foster the relationship with our valued European customers and to position Toshiba as a key supplier in this region,” said Lieberwirth.

“We are experiencing exciting times in the European market, and there is a strong demand for technologies that support environmental sustainability, which has also become an important focus for Toshiba’s global operation. As a provider of world-leading power semiconductors, ceramic insulating heat dissipation substrates, as well as SCiB highly safe rechargeable batteries and innovative technologies such as our high-capacity enterprise hard disk drives, we are well placed to help customers reduce their power consumption, contributing towards more environmentally-friendly operations.”

Armin Derpmanns will take over the position of Vice President Marketing & Operations Division after acting as General Manager for Semiconductor Marketing for the past five years where he oversaw business development for new markets, new products and solutions.

Source: ee News

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